About PlacementGraph Research
The short answer
PlacementGraph Research is the research and editorial function of PlacementGraph, a Toronto company that builds planning software for programmatic and YouTube advertising. It writes plain-language guides for media buyers in the United States and Canada, cites primary public sources for every fact, dates every page and corrects errors when readers report them.
Key takeaways
- Every statistic links to a primary public source, and product statements come only from PlacementGraph's own documentation.
- Guides never compare or name other vendors, and no placement on these pages is paid for.
- Each page shows when it was published and last updated, and corrections go to diana@placementgraph.com.
Who is PlacementGraph Research?
PlacementGraph Research is the name under which PlacementGraph publishes its guides. PlacementGraph is a planning platform for programmatic and YouTube advertising, based in Toronto, Ontario. It helps media teams find contextual websites and YouTube channels that fit a campaign brief, with the evidence behind each recommendation.
The guides carry an organizational byline rather than the names of individual writers. That is deliberate: each page is the product of a shared process of research, writing and review described below, and the company stands behind it as a whole. We do not invent authors, credentials, reviewers, quotes or customer stories.
What do these guides cover?
The guides are written for media planners, buyers, trading desks and in-house brand teams who plan programmatic and YouTube campaigns in the United States and Canada. Each page answers one question a buyer actually asks, starting with a short direct answer and then going into the detail.
- Contextual targeting and planning from a campaign brief.
- Brand safety and brand suitability, including how content categories and risk levels work.
- Made-for-advertising sites and site quality.
- Supply path transparency, including ads.txt and sellers.json.
- Curated deals, private marketplaces and placement lists for buying platforms.
- YouTube channel planning and audience by market in the United States and Canada.
How is each guide researched and sourced?
- Start from a real question. Topics come from the questions media buyers search for and ask, not from what we want to sell.
- Go to primary sources. Facts and statistics come from the organization that produced them: industry bodies such as the ANA, the IAB Tech Lab, the Media Rating Council and TAG, regulators, and the official documentation of advertising platforms.
- Link every number. Each statistic on a page links to the source it came from, and the Sources list at the end of the page names every document used.
- Describe PlacementGraph only from its own documentation. Statements about the product come from PlacementGraph's published capabilities. We do not make performance claims or quote prices.
- Label every example. Worked examples use fictional brands and are marked as fictional. They illustrate a method; they are not results.
How are guides reviewed before they are published?
Every guide passes an automated quality gate before it can be published. The gate checks that the page has a direct answer, enough substance, at least three linked sources, a clear structure and no wording that compares named vendors, and that it does not repeat other pages on this site.
Each guide then gets an editorial review against the standards on this page: whether the answer is correct, whether each claim is supported by the source it cites, and whether the page is useful to a reader who never buys anything from us. Drafts may be prepared with the help of AI writing tools; no page is published until it has been checked against its sources and these standards.
How do we keep the guides independent and up to date?
The guides explain how the industry works. They do not rank, review or compare other companies' products, and they do not name competitors. Industry bodies are cited as sources. Companies PlacementGraph works with, such as supply partners and the buying platforms its files are designed for, may be named as plain facts, never as endorsements or comparisons. No placement on these pages is paid for.
Where PlacementGraph genuinely helps answer a question, the page says so in one clearly labeled section. The rest of the page is written to be useful whether or not you ever use PlacementGraph.
Every guide shows the date it was first published and the date it was last updated. We update a page when a source it relies on changes, when an industry standard moves to a new version, or when a reader shows us something we got wrong. The Updated date changes only for substantive edits, not for a fixed typo.
How can readers report an error?
If you find a mistake, an outdated figure or a broken source link, email diana@placementgraph.com with the page address and what should change. We review every report, correct the page when the report is right, and update the date shown on the page.
Frequently asked questions
Does PlacementGraph pay for or accept paid placements in these guides?
No. Nothing on these pages is sponsored, and no company pays to be mentioned or cited.
Why are there no individual author names?
Each guide comes from a shared research and review process, so it is published under the PlacementGraph Research name. We do not invent people or credentials to give a page a face.
Can I quote or cite these guides?
Yes. Please link to the page you quote and cite PlacementGraph Research with the page's Updated date.
Sources
- ANA (Association of National Advertisers) (opens in a new tab)ANA
- IAB Tech Lab standards (opens in a new tab)IAB Tech Lab
- Media Rating Council (opens in a new tab)MRC
- Trustworthy Accountability Group (opens in a new tab)TAG
Researched and written by PlacementGraph Research. Read how we research, source and update these pages. Corrections: diana@placementgraph.com.