Privacy Policy.

Who we are

This Privacy Policy explains how PlacementGraph ("PlacementGraph", "we", "us") handles information when you visit placementgraph.com or use the PlacementGraph product, including Radar and its YouTube channel discovery features.

PlacementGraph
Toronto, Ontario, Canada
Email: alejo@placementgraph.com

Information we collect

When you visit this website

• Contact form. If you send us a message, we collect your name, agency, work email address and the campaign details you write. The form sends this to our team by email so we can reply.
• Analytics, only with your consent. If you accept analytics cookies, Google Analytics collects usage and device information about your visit. See Cookies and similar technologies.
• Technical logs. Our hosting provider processes standard technical information, such as IP address, browser type and the pages requested, to deliver and protect the website.

When you use the PlacementGraph product

• Account information. The name, work email address, company and similar details of advertiser and agency users.
• Campaign information. Campaign briefs, example URLs, brand rules and other details you enter, and the recommendation lists we produce for you.
• Usage information. Basic records of how the product is used, for security, support and improvement.
• Public YouTube data. Public information about YouTube channels and videos, read through YouTube API Services. See YouTube API Services.

Our recommendations are based on context: the content of websites and channels. We do not use cookies or personal data about viewers to make recommendations.

YouTube API Services

PlacementGraph uses YouTube API Services to find YouTube channels that fit an advertiser's campaign. By using the YouTube features of PlacementGraph, you agree to be bound by the YouTube Terms of Service (opens in a new tab). Google's handling of data is described in the Google Privacy Policy (opens in a new tab).

What YouTube data we access

• We make read-only requests to the YouTube Data API (the search.list, channels.list and videos.list methods) using an API key.
• We access public data only: channel IDs, channel titles and descriptions, channel topics, public subscriber, view and video counts, and metadata about recent public videos (such as titles, descriptions and publish dates).
• We do not use OAuth. We do not ask you to sign in with Google, and we do not access any user's Google account, YouTube account or private data.
• We never upload, edit or delete anything on YouTube, and we do not download or re-host videos.

How we use it

We use this public data to rank YouTube channels for relevance and brand safety against an advertiser's campaign brief, and to show advertisers lists of recommended channels with the reasons for each recommendation.

Sharing

Channel recommendations, and the YouTube data behind them, are shown only to the advertiser or agency account that requested them. We do not sell YouTube data and do not share it with third parties for their own purposes.

Storage, retention and deletion

We store YouTube API data only as long as we need it to provide the service. In line with the YouTube API Services Developer Policies (opens in a new tab), YouTube API data we store is refreshed or deleted within 30 days.

Advertisers and other users can ask us to delete their data, including campaign briefs and the channel lists produced for them, by emailing alejo@placementgraph.com. We will confirm when the deletion is complete.

Revoking access

PlacementGraph does not use Google sign-in and does not request access to Google accounts. If you ever connect a Google account to PlacementGraph, you can revoke our access at any time from the Google security settings page (opens in a new tab).

How we use information

• To provide the product: find and rank websites and YouTube channels for your campaigns and show you the evidence behind each recommendation.
• To reply to enquiries and support requests.
• To set up and manage curated deals you ask us to create.
• With your consent, to understand how visitors use this website and improve it.
• To keep the website and product secure, prevent abuse and meet legal obligations.

We do not sell personal information, and we do not use it for targeted advertising.

How we share information

We share information only as needed to run PlacementGraph:

• Service providers that host, operate or support the website and product on our behalf, under contract. These include website hosting (Vercel), email delivery for the contact form (Resend) and, if you consent, website analytics (Google Analytics). They also include cloud infrastructure providers, and data and AI processing providers that help us analyze campaign briefs and public web and YouTube data.
• Exchange partners, when you ask us to set up a curated deal, to the extent needed to create it.
• Legal reasons, when required by law or to protect rights, safety and security.
• Business transfers, if PlacementGraph is involved in a merger, acquisition or sale of assets, subject to this policy.

Information about one advertiser's campaigns is not shown to other advertisers.

Cookies and similar technologies

This website uses as little browser storage as possible:

• Your privacy choice (essential). We store your cookie choice, a version number and the time you saved it in your browser's local storage under the key pg-privacy-preference for 180 days. It is not sent to our servers.
• Google Analytics (optional, off by default). Only if you accept analytics, Google Analytics sets the _ga and _ga_* cookies, which we configure to last up to 180 days. Advertising personalization and Google signals are turned off, and we do not send page query strings or the referring page.

You can change or withdraw consent at any time with "Cookie preferences" in the footer of any page. Turning analytics off stops future collection and removes this site's analytics cookies; it does not erase information already sent to Google.

The PlacementGraph product application may use strictly necessary cookies or local storage to keep you signed in and to secure your session. These are not used for advertising.

Retention and deletion

• YouTube API data: refreshed or deleted within 30 days, as described in YouTube API Services.
• Contact form messages: kept in our email for as long as needed to respond and follow up. Then deleted when no longer needed for business records.
• Account and campaign information: kept while your account is active and deleted on request or after the account is closed. Deletion after closure happens within 90 days, unless the law requires us to keep it longer.
• Analytics data: kept by Google Analytics according to the retention setting of our analytics property. This is never longer than 14 months.

To ask us to delete your data, email alejo@placementgraph.com.

Security

We use reasonable technical and organizational measures to protect information, including encrypted connections (HTTPS), restricted access and a strict content security policy on this website. No system is completely secure, so we cannot guarantee absolute security.

Your rights and choices

Depending on where you live, you may have the right to access, correct or delete your personal information, to withdraw consent, and to object to or limit certain processing. To make a request, email alejo@placementgraph.com. We may need to confirm your identity before acting on it. You may also have the right to complain to your local privacy regulator.

Where information is processed

PlacementGraph is based in Canada. Our service providers may process information in Canada, the United States and other countries, where data protection laws may differ from those where you live.

Children

PlacementGraph is a business service for advertisers and agencies. It is not directed to children, and we do not knowingly collect personal information from children.

Changes to this policy

We may update this policy from time to time. We will change the effective date at the top of this page and, for significant changes, take reasonable steps to let users know.

Contact us

Questions or requests about this policy or your data:

PlacementGraph
Toronto, Ontario, Canada
Email: alejo@placementgraph.com