Start with the brief
A plain-language campaign brief, or pages that already work.
Better Context,Better Media.
Contextually curated deals for your ad campaigns.
Contextually curated inventory for your ad campaigns
READS ENGLISH / FRENCH / SPANISH
THE CASE FOR CONTEXTPLACEMENTGRAPH / 01
Too much media spendgets lost in the noise.
Find the places whereyour campaign belongs.
Contextual websites and YouTube channels.
Evidence behind every recommendation.
SCROLL TO DISCOVER
Publisher intelligence.
Built for better media.
PGM-1 is our active decision model. It turns public web evidence into clear judgments about publisher quality.
Explore how it worksPLACEMENTGRAPH INTELLIGENCE
MeetPGM-1
A sharper view of the open web.
SCROLL TO DISCOVERFrom brief to context
Contextual Intelligence
The care of a media planner, at the scale of the open web. Real pages, meaningful matches and careful quality checks. Every recommendation starts with evidence.
Read the web, page by page
Real pages. Matched by meaning, on mobile and desktop.
Not “Travel.”Not just “Outdoor travel.”Weekend hiking trips within reach of Toronto.
PlacementGraph matches the meaning of your brief, page by page, even for topics no category list has yet.
Vet every placement
Quality and suitability, checked against your brand’s own rules.
See which exchanges actually sell each site, and whether every seller is authorized.
QUALITY BEFORE QUANTITY
What we filter out.
Made-for-arbitrage sites
Pages built to recycle ad spend, not to inform readers.
Ad clutter
Layouts where ads crowd out the content.
Mass-produced content
Low-effort, automated pages with nothing new to say.
Hidden networks
Groups of related sites posing as independent publishers.
Real people, in your market.
We check that real audiences actually visit each site in the country you’re buying.
A site that can’t be verified is marked unverified, never guessed at.
Our proprietary model
Purpose-built Judgment
PGM-1 weighs public web evidence to judge publisher quality. Calibrated, explainable judgments about page quality and the likelihood of arbitrage.
PGM-1 Active
PGM-1 evaluates publisher quality and informs placement decisions using public web evidence. Your rules and human review have the final say.
Judgment that must earn trust
Tested on publishers it has never seen. Trained on public evidence, never client data. A purpose-built decision model, not a chatbot.
From list to live campaign
Better places for your campaign. Ready to buy.
Your strongest contextual sites become a curated deal, ready for your usual buying platform. Ranking is exchange-neutral. When fewer sites meet the bar, the list stays shorter. Every pick comes with its reasons.
CONTEXT BEYOND THE PAGE
The right channels, not just the biggest.
PlacementGraph finds YouTube channels that fit your brief and flags what you don’t want: made-for-kids content, re-upload farms and compilation channels.
THE INVENTORY
One brief.
More places to belong.
From the living room to the next great read. Bring your campaign to CTV, Display and Online Video, with context at the centre of the plan.
OUR SUPPLY PARTNERS
From the right context to a ready-to-buy deal.
01 / CONNECTED TVYour story.
The big-screen moment.
Video advertising in streaming environments viewed on connected televisions. Bring your campaign into a lean-back viewing experience, with the available content and app context guiding the plan.
Explore CTV planning
Context beyond a website
CTV is a viewing environment, not simply online video on a larger screen. Planning starts with the streaming inventory available for your market and the content information available for that supply. App-level and program-level context are different; the deal should make clear which is available.
Make the creative fit
Plan for a television viewing distance and a clear story. Confirm accepted video lengths, file specifications, audio requirements and whether the placement can be skipped. These details vary by inventory and belong in the campaign plan.
Agree on the buying details
Before activation, align on the inventory included, market coverage, available reporting and the supply path. Website page scans are evidence about websites; they are not presented as proof of the quality of a TV programme.
02 / DISPLAYBe part of
what they’re reading.
Visual advertising alongside publisher content on desktop and mobile web. PlacementGraph reads real pages to find meaningful matches, then checks the quality of the environments around your ad.
Explore Display planning
Find the right reading moment
Start with your campaign brief or pages that already perform well. PlacementGraph looks for pages with a meaningful connection to the campaign, including specific and emerging topics that broad category labels can miss.
Look at the whole page
The placement environment matters as much as the subject. We examine real article pages on mobile and desktop, looking at content quality and layout, with checks for made-for-arbitrage sites, heavy ad clutter and low-effort content.
Match the creative to the deal
Confirm available ad sizes, creative requirements and desktop or mobile coverage before buying. Your curated site list comes with supporting evidence and transparent supply paths. Fewer qualifying sites means a shorter list, not a lower bar.
03 / ONLINE VIDEOMotion with
a meaningful setting.
Video advertising across online publisher environments. Pair sight, sound and motion with a relevant setting, while making the placement type and viewing experience part of the buying decision.
Explore Online Video planning
Know where the video runs
Video can run around publisher video content or in other on-page settings. These experiences are not interchangeable. Clarify the placement type, player position, playback behaviour, sound settings and skippability for the inventory in your plan.
Bring context to the video plan
Use the campaign’s subject, tone and suitability requirements to guide publisher selection. Page-level evidence explains the surrounding web environment; any video-specific information should be identified separately, with missing information left visible.
Connect the wider video strategy
YouTube channel discovery complements video planning by finding channels that fit the brief and flagging made-for-kids content, re-upload farms and compilation channels. Channel discovery is a separate planning service; activation depends on the buying route agreed for the campaign.
Your brief. The right mix of screens.
We’ll confirm the inventory, formats and creative requirements together.
HOW AGENCIES WORK WITH USFrom your first brief.
YOUR BRIEF. CONNECTED TO POSSIBILITY.
From your first brief.
To your next campaign.
YOUR BRIEF. CONNECTED TO POSSIBILITY.01
Share your brief
The campaign in plain language.
02
Get your shortlist
The strongest contextual sites and channels, with the evidence behind each.
03
We build the deal
Your shortlist becomes a curated deal through our exchange partners.
04
Activate and grow
Buy in your usual platform. Agencies earn benefits as their investment grows.
Our standards
Built on real publisher evidence. Governed by your brand’s own standards.
Evidence you can see
Screenshots, signals, reasons and scan dates. Missing data stays missing. An unverified site is never labelled unsafe. No fraud claims without proof.
Context, without cookies
Our placement matching is contextual and uses no cookies or personal data. Brand suitability is checked against each brand’s own rules.
Precision by design
Money and score calculations use fixed code. AI adds judgment where it helps. Client rules and human approval always have the final say.